Mission, Vision and Values

Our goal is to be one of the leading trading and service companies in Switzerland for construction equipment and construction machinery.

As a family business with a very long tradition, we have a lot of experience and foresight on the market. We constantly adapt our organization and products to the needs of our customers.

We consider a strong capital base and sustainable earning power as an indispensable prerequisite for achieving our corporate goals, which ensures the long-term existence of our company.

Our employees are the key to our success. We place high demands on ourselves, on our quality awareness and our willingness to learn and to perform.

Our employees are all specialists in their jobs. RUBAG promotes and supports the further education of all employees. This can be done internally with own or external instructors.

In all our actions, we focus on our customers! We always decide and act with the intention of offering the best solution to the customer. The best solution he receives in the shortest possible time in compliance with business aspects.

Our employees think in terms of problems as if they were the customer and put themselves in their starting position. We also let our suppliers feel the pressure of the market and together we seek for the best solution.

We ensure an excellent working atmosphere and attach particular importance to decency, respect and dignity of the individual. Knowing that the goals are only achieved together, we live and nurture the team spirit.

We are all role models! We live our vision and point out our environment. The common will of all employees and supervisors to follow these principles make RUBAG as a company that we can be proud of.